While your female colleagues can certainly help and should be consulted (particularly the ones who are natural negotiators themselves), your male ones will probably bring to your negotiation issue the same sense of entitlement that they brought to their own. (Generalizing wildly here, of course.)
....Put yourself in your boss's position, and in the company's position, and if you think you deserve a raise, pick up the phone and call the most successful male friend you have. Chances are, he'll jump at the chance to be a little part of your success.Lindsay, who wrote the article, is careful to say that she's speaking in generalizations, and that female friends can be helpful, too, but the body of the article focuses on her experience getting a male friend to rewrite a contract for a new job to be more hard-nosed and foolproof. From the anecdote to the article's title, the message is that men are more competent businesspeople than women, a notion I find both untrue and highly damaging. After all, if women can't even handle our own salary negotiations, how can we be expected to negotiate on the behalf of our companies?
Jezebel has also implied that the gender wage gap could be partly explained by the fact that women aren't as good at talking about money explicitly as men. It's fine to phrase these concerns as: "don't be afraid to ask for what you're worth"; "don't hesitate to talk about money explicitly"; and even "don't only consult female friends and colleagues." But to somehow imply that women are simply less well equipped to deal with matters of salary and self promotion than men is absurd! Moreover, it's blaming the victim. The problem we're fighting with the gender wage gap is the component of it that comes from women being treated differently than men despite their equal skill and preparation. Discussing ad nauseum women's (in my opinion, imaginary) shortcomings in managing their affairs simply provides an excuse for those who don't see gender inequality as a problem. "It's not discrimination--women are just different," they'll say.
So enough of this sexist nonsense. The next time you need to negotiate for your salary, ask for a raise, or market-price yourself, talk to your most bad-ass, successful, confident friend (who's in a similar industry)--male or female--and ask their advice. Then go out there and do it the way that feels right to you, and the way you know how. I believe in you.